In my corporate life I've seen many buying cases and I know what turns a security problem into a fundable control.

I know how CISOs, risk owners, regulators and control investment forums evaluate and approve security spend.

I spent 17 years in enterprise cybersecurity at global banks: Credit Suisse, UBS, BNY Mellon and ABN Amro.

I shaped which cyber controls got funded in various budget conditions whilst I governed a $100M cyber enhancement program.

I now bring that perspective to cybersecurity startups. Together with a partner agency I help founders build and run their go-to-market. From strategy, through branding, demand generation, lead generation, sales assets to sales coaching. All aligned with how enterprise buyers actually think and what they need to see in order to buy.

The world depends on cybersecurity innovation. The best cyber products should get their fair shot in the market. That's why I do this.